Is Amazon right for you?

Grow your online revenue

SHOWCASE YOUR BRAND

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WHY WORK WITH EBRONEXT

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Build your retail strategy with former Amazon employees

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We set you up for success before spending on marketing

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Execute your marketing strategy with performance experts

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We make decisions that take into account overall channel profitability

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Understand how Amazon plays in your overall retail strategy

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We can build tailored solutions from C-level training to End-to-End account management

OUR AMAZON SERVICES

Organic and paid search

In a World where shelfs are infinite, brands need to leverage organic and paid mechanisms in order to appear on the top search results where almost all products are checked and sales are made.

We understand which steps to take and when, in order to bring increase traffic to your product pages as we understand the levers of Amazon’s customer-focused algorithm:

  • Sales Performance History

  • Price

  • Availability (in-stock history)

  • Fulfillment Method

  • Reviews (number of reviews & review score)

  • Images and EBC / A+ Content

  • Advertising…

We can further enhance brand discoverability and drive demand through Amazon search advertising solutions:

  • Sponsored products
  • Sponsored brands

We can further enhance brand discoverability and drive demand through Amazon search advertising solutions:

  • Sponsored products
  • Sponsored brands

Amazon display advertising

Amazon’s Demand Side Platform (DSP) enables brands selling or not within Amazon to advertise via banner ads and video inside Amazon’s sites and customer touchpoints, as well as outside of these in a selection of Premium Publishers and other Open Ad Exchanges. Amazon DSP is the only platform that enables brands to leverage Amazon’s user data.

Amazon DSP can help you increase your brand reach and generate incremental sales. Some specific actions we can work with you on:

  • Promote your product to searchers of your product category and competitor products
  • Leverage remarketing strategies
  • Find new audiences for your products
  • Use automated e-commerce creatives to increase conversion
  • Gain visibility across the full customer journey
  • Build inspirational campaigns through the use of video formats

We can also build comprehensive media plans across other platforms and placements.

Amazon display advertising

Amazon’s Demand Side Platform (DSP) enables brands selling or not within Amazon to advertise via banner ads and video inside Amazon’s sites and customer touchpoints, as well as outside of these in a selection of Premium Publishers and other Open Ad Exchanges. Amazon DSP is the only platform that enables brands to leverage Amazon’s user data.

Amazon DSP can help you increase your brand reach and generate incremental sales. Some specific actions we can work with you on:

  • Promote your product to searchers of your product category and competitor products
  • Leverage remarketing strategies
  • Find new audiences for your products
  • Use automated e-commerce creatives to increase conversion
  • Gain visibility across the full customer journey
  • Build inspirational campaigns through the use of video formats

We can also build comprehensive media plans across other platforms and placements.

Brand building and optimization

Successfully positioning your brand on Amazon starts by correctly translating your product catalogue into Amazon’s Product Detail Pages (PDPs).

Whether you already are on Amazon or not we can help build and/ or optimise your brand presence:

  • Keyword analysis to drive discoverability by brand and product attributes

  • Optimization of product features through A+ pages and EBC content

  • Deployment of variations

  • Brand store content creation

  • Gap analysis

  • Consolidation of different vendors’ brand PDPs

According to a research of US and UK consumers, 40% of search terms in Amazon are brand-related searches.

Brand building and optimization

Successfully positioning your brand on Amazon starts by correctly translating your product catalogue into Amazon’s Product Detail Pages (PDPs).

Whether you already are on Amazon or not we can help build and/ or optimise your brand presence:

  • Keyword analysis to drive discoverability by brand and product attributes

  • Optimization of product features through A+ pages and EBC content

  • Deployment of variations

  • Brand store content creation

  • Gap analysis

  • Consolidation of different vendors’ brand PDPs

According to a research of US and UK consumers, 40% of search terms in Amazon are brand-related searches.

Insights and analytics

We are a data driven company and we like to set-up clear KPIs and build our decisions on these. These are some of the insights we work with:

  • Sales estimates of Amazon categories
  • Category shares
  • Competitor’s item-level sales estimates
  • Third party sales mix
  • Performance drivers such as price, promotion, assortment, search position, product content, ratings and reviews, recent out-of-stock, drop in search ranking.

Strategic consulting

At Ebronext we are beyond marketing experts, we are business consultants and every decision we make is set looking at an overall impact on your business.

We understand that Amazon with its dominant share of voice in e-commerce needs to be included in your channel mix, yet it also creates grey market areas, cross regional challenges, and sometimes can destabilize your current distribution network equilibrium. We can therefore help you figure out whether and how Amazon is right for you, and plan a strategy accordingly. Some of the scope of our consultancy work includes:

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New channel entry

Geographical expansion through Amazon

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Brand reinforcement strategies

Sales reinforcement and growth

Renegotiation of distribution network

INNOVATION

Beta Services

Amazon is constantly introducing new features to their offer. We are proud to be a beta-tester of Amazon’s products. We like to stay connected with what is coming up next:

  • Voice and visual search
  • New Advertising solutions

How can you be featured in Alexa’s answers? What will be your brand identity?

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